- Crafting a compelling and engaging workplace culture will not only promote your company’s vision and boost hiring, but it would also keep the talent you already have.
- In a time when information is readily available with just one click on a search engine, a good workplace culture will really make the difference between the success and failure of a firm.
Forward-thinking companies understand that a positive workplace culture will eventually drive employee behavior to make the organization stand out among its competitors.
The increasingly competitive labor market today has clearly shown that the traditional salary and benefits package of employees are not going to make that much of a difference, especially when it comes to attracting top talent.
To distinguish your company from competitors and attract top-performing employees, organizations need to focus on improving the firm’s workplace culture.
In a time when information is readily available with just one click on a search engine, a good workplace culture will really make the difference between the success and failure of a firm.
Companies that have a compelling and engaging workplace culture will not only promote the organization’s vision but will also boost hiring to attract top talent. The question is how?
LinkedIn has identified three workplace culture trends to attract and retain talent:
TREND 1: Invest in employees
A company that genuinely commits to the well-being of their employees will go a long way. Research by LinkedIn noted that one of the top factors that make employees stay in their job for more than five years are workplace benefits.
Employees might generally like the idea of great office perks like free food and game rooms. However, they would much rather have their company focus on other kinds of benefits, such as learning and development programs and philanthropic opportunities.
TREND 2: Maintain values
Corporate values will define the organization at its core. These are some of the most critical factors in attracting and retaining top employees. Candidates are more willing to work for companies if they share their values and believe in their mission.
Remember to learn how to appeal to your candidates by having an established set of corporate values. Communicate these values properly during the hiring and onboarding process to ensure that your corporate values are upheld in your business practices
TREND 3: Create a culture of belonging
Making employees feel like they belong in an environment when they can be themselves without fear creates a significant impact on employee retention and performance. In fact, a survey by LinkedIn noted that nearly half or 47% of professionals who are proud of their workplace say it’s because their company has a positive culture where they can be themselves.
The secret weapon to attract and retain top employees is to create an environment where they feel like they belong. The ultimate key to keeping employees at their job for more than five years is to have employees that enjoy each other’s company at work.
Crafting a compelling and engaging workplace culture will not only promote your company’s vision and boost hiring, but it would also keep the talent you already have. But how exactly can you do that?
Talentlyft has identified several ways to promote your winning culture and attract top candidates:
Consider your digital presence
Candidates today tend to do a preliminary background search for the companies they intend to work for online. If they find your company in a career site or if a recruiter got in touch for a position, they will definitely look up your social media channels before they commit to an interview or initial conversation.
While your website may be made primarily for your consumers, you should also consider how your workplace culture is reflected in it. Try to create great blogging ideas for your company’s website. It will give your business a warm and welcoming personality to make potential candidates inspired to work for you.
Manage online reviews
Today’s talent-driven market has made it imperative for companies to enhance their employer brand online. Websites like Glassdoor creates a space for past and present employees to comment and review your company and its culture. In the age of social media, there’s really nowhere to hide if you’re workplace culture is subpar compared to your competitors.
The best way to manage your company’s online reputation is to control it by creating a positive workplace culture in the first place. Elevate your employer brand by actually putting in efforts to make sure that your company is indeed a great place to work.
Switch up your interview style
The interview process can “make or break” a candidate’s perception of your company. Interviews are necessary to gauge the candidate’s professional ability to articulate and think under pressure. Make sure that you can differentiate between the kinds of interview structures and choose one that will best suit your company culture. Structuring an interview based on your company’s culture will give the candidate a glimpse of how they can fit in your workplace culture.
Organize “open days”
After successfully passing the first round of interviews, you can try bringing potential candidates for a less formal open day in the company. An open day can allow candidates to truly visualize how it’s like to work for your company. They can meet the team, learn more about the business, and get a real glimpse of your own workplace culture.
Looking for ways to build a great workplace culture? We’re here to help.
Curran Daly and Associates will help you find top-performing employees that will that can help cultivate a harmonious and positive workplace culture in your organization.
As one of the top recruitment agencies in Vietnam, we are here to help you find the best talent for the right role, in the most efficient time frame possible.
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Author, G. (2018). 4 Ways to Promote Your Company Culture to Attract New Talent. Blog. Retrieved 24 August 2019, from https://www.talentlyft.com/en/blog/article/247/4-ways-to-promote-your-company-culture-to-attract-new-talent
Davis, P. (2015). Leverage your workplace culture to attract & retain. HR Specialist, 13(2), 7. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=100597660&site=ehost-live
Dvorak, N., & Pendell, R. (2018). Culture Wins by Attracting the Top 20% of Candidates. Gallup Business Journal, 1. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=130524195&site=ehost-live
Stanley, T. L. (2007). generate a positive corporate culture. Supervision, 68(9), 5–7. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=26378581&site=ehost-live
Workplace Culture Trends: The Key to Hiring (and Keeping) Top Talent in 2018. (2019). Blog.linkedin.com. Retrieved 24 August 2019, from https://blog.linkedin.com/2018/june/26/workplace-culture-trends-the-key-to-hiring-and-keeping-top-talent