• A positive workplace culture will drive employee behavior in a way that makes your company stand out.
  • A workplace culture that doesn’t just exist but wins for the organization is something that must be intentionally created and nurtured.
  • When you have a winning workplace culture, employees can speak genuinely about your organization and why they truly like working for you.

 

The current job market today is shifting back in favor of the job seeker. Candidates a decade ago would have been eager to accept any quality offer that is presented to them. Today, they now have the luxury of stepping back to evaluate their employment options.

In this increasingly competitive market, traditional incentives such as salary and benefits alone are not going to be enough to attract the best candidates. To differentiate your company from the rest of the industry players, you need to focus on workplace culture.

In a Forbes article, Nancy Altobello, former Vice-Chair of Talent at Ernst & Young, shared her thoughts regarding the changing global professional landscape and how companies can nourish top talent.

She noted that in today’s increasingly complex world, top-notch talent is more critical than ever before; and there’s less of it. “Talent is now being viewed as an important resource by executives and by boards,” Altobello told Forbes.

 

Generating a positive workplace culture

A positive workplace culture will drive employee behavior in a way that makes your company stand out. Simply put, positive values drive a positive attitude, which will, in return, drive positive employees.

In today’s fast-paced world, it is easy to lose track of the importance of human relations. Identifying and improving corporate culture is actually not a complicated process.

Organizations need to understand that culture is simply the collective values, attitudes, and behaviors of employees working in the organization.

The executive management may often have disagreements regarding the true value of positive workplace culture. Some companies get really excited about organizational culture to the point that it distracts them from fulfilling their business goals. Other companies prefer to focus more on the business side of things. They simply don’t give culture that much thought.

These two extremes are both dangerous. According to Gallup research, a culture-obsessed management approach will most likely waste resources on things that do not matter. On the other hand, a culture-agnostic approach may tend to be blind to the factors that will help influence the bottom line like productivity and sales.

Thus, organizations are struggling to understand how they can accurately align their business objectives while still nourishing a positive workplace culture. It’s important to remember that ultimately, any kind of “culture” does not matter if it is not adding value to the organization.

A workplace culture that doesn’t just exist but wins for the organization is something that must be intentionally created and nurtured. Robust organizations understand their unique culture. They use multiple methods to align their culture with their business goals, such as attracting top talent.

 

A winning workplace culture also wins top talent

When you have a winning workplace culture, employees can speak genuinely about your organization and why they like working for you. Thus, a strong workplace culture creates employees who are also your own brand ambassadors.

Consequently, top-notch candidates also want to work for organizations with strong cultures. They are looking for a workplace that has values that resonate with them. They can naturally attract talent who are seeking companies with a great culture.

A Gallup Business Journal article noted that employees with a strong connection to their organization’s culture show higher levels of engagement. These engaged employees are more likely to refer friends to their organization. In fact, 71% of employees said that they use referrals from current employees of a company to learn about job opportunities.

 

Let us help you build a workplace culture that attracts top talent for your organization.

Curran Daly + Associates is here to help you find top-notch talent that will help foster a positive workplace culture in your organization. As one of the top executive search firms in Vietnam, we are here to help you find the best talent for the right role, in the most efficient time frame possible.

Partner with us and work with one of the most trusted retained executive search firms in Asia and the Pacific. Contact us now!

 

References:

Davis, P. (2015). Leverage your workplace culture to attract & retain. HR Specialist, 13(2), 7. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=100597660&site=ehost-live

Dvorak, N., & Pendell, R. (2018). Culture Wins by Attracting the Top 20% of Candidates. Gallup Business Journal, 1. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=130524195&site=ehost-live

Stanley, T. L. (2007). generate a positive corporate culture. Supervision, 68(9), 5–7. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=26378581&site=ehost-live

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